PreeMe
PreeMe supports families with premature babies through their NICU journey, from admission to discharge. We partnered with the team on a substantial redesign, rethinking the experience from UX flows and interface design to a refreshed visual identity and motion video.
- Services
- UX & UI design · Logo & brand foundations · Motion video · App screenshots
A note from the founder
On the app and design being accepted for a platform talk at the Gravens NICU conference.
Your hard work and amazing design concepts will be introduced to medical thought leaders around the world.
Yaya Ren PhD/JD
Founder & Chief Anthropologist, PreeMe
The redesign
Rethinking the experience from the ground up.
The scope went well beyond a visual refresh. We redesigned every UX flow and the UI, bringing onboarding, daily updates, and care activities into a more approachable experience. The aim was to give parents a clear way into information that can feel unfamiliar.
Communicating progress
Helping parents understand their baby’s progress.
The founder defined the biomarkers and color logic behind each stage, grounded in clinical research. We translated that research into cards, visual cues, and gentle explanations to help parents understand what each color and biomarker means for their baby’s care.
Brand foundations
Meet Clara, the face of PreeMe.
The clients wanted something very simple. Clara brings that idea to life: a gentle, expressive face that gives PreeMe a familiar presence, from the logo to its 3D interpretation.
The challenge
Encouraging care without adding pressure.
We designed gentle ways to encourage daily care, without streaks, timers, or rankings. Created with the client team, the characters brought warmth and a sense of growth, giving parents encouragement without pressure.
On the motion video
The trailer brings the app, Clara, and the care journey together in motion. We explored different sound options to complement its gentle pace.
love! so calming!
so beautiful
people are loving it!!
Yaya Ren PhD/JD
Founder & Chief Anthropologist, PreeMe
Oh this is so good. No notes.
David Ren
Finance & Strategy, PreeMe
App screenshots
Making the value clear before download.
The screenshots lead with what matters to families: understanding their baby’s progress, taking part in daily care, and finding guidance. Short messages and focused product views help parents understand what the app offers.
