Reco

Reco began with a simple idea: find the products inside the posts you love. We worked with the team on the initial app launch, before funding or an established user base, shaping the experience of scanning social content, discovering products, and saving what catches your eye.

Since that initial launch, Reco has grown to over 1 million iOS downloads.

Services: UX & UI design · Visual identity

How we started

A few screens. Then the whole app.

We started with a couple of screens so the team could get a feel for how we work. They loved the result, and that small first project grew into designing the rest of the app together.

Early Reco scan exploration with a time estimate, progress bar, and option to return to Instagram — Early exploration of the scanning experience

Collapsed and expanded product results in Reco’s initial app design

Reco interface components for scan progress, collections, feedback, navigation, and payouts

Early iterations

Move quickly. Explore the options.

We worked in quick iterations, bringing several alternatives to the team early on. For the main screens, we explored different layouts, interactions, and messaging side by side, making it easier to get feedback early and move forward with a clear direction.

Early Reco loading alternative with a scan frame, ranking message, and progress bar

Early Reco loading alternative with video previews and a notification message

Early Reco loading alternative with a centered scan preview and waiting message

Early Reco loading alternative combining a waiting message, video previews, and progress bar

UX/UI strategy

From discovery to everyday use.

Finding a product is just the start. We designed what comes next: saving it for later, keeping an eye on its price, and sharing it with someone else. The interface builds on familiar social and shopping patterns, so people can explore Reco without learning a new set of habits.